About Us

Alapage Boutique

Celebrating our 34th year, Alapage is a contemporary, upscale women’s boutique located in the beautiful town of Bedford, New Hampshire. Known for its unique and trend-setting assortment of clothing, jewelry, accessories, home gifts, baby gifts and shoes, customers travel from all over to shop our extensive collections. Our friendly and knowledgeable staff of fashion experts is here to help you find that one special item or an entire wardrobe!

Traveling often to New York, Atlanta and Los Angeles, the Alapage staff strives to bring the most recent (and wearable!) trends in clothing, jewelry, and accessories back to our store in New Hampshire. Our staff also maintains the highest level of customer service and is available for personal fittings and consultations.


About Our Website

Our e-commerce website launched in 2014.  In the spring of 2018, we proudly launched our newly updated website featuring many more user-friendly options.  We are excited to offer a carefully edited version of our in-store shopping experience for our customers to enjoy from anywhere they may be. 



Alapage has always been lucky to have a wonderful team of employees who know how to balance working hard with having fun. With Kim, Jen and Francine in the lead, our current Management Team gives 150% every day to Alapage and our customers. Our bookkeeper, Pam, the true star "behind the scenes", has been keeping everything organized and in-line for years. Our staff of "Stylists" not only assist our customers with all their needs, but also help merchandise the store. If you've been in and seen their displays, you know how talented and creative our visual team is! 

A special "Thank You" to all of my employees for all they give to Alapage and our customers every single day. 

Charity Work

Giving back to others who are in need has always been an integral part of our work at Alapage. Each year we partner with many of our vendors and customers to raise awareness and funds for numerous local and national charities.

Alapage is also a proud supporter of a variety of charities and organizations within the greater Manchester and Nashua areas including The Animal Rescue League of New Hampshire, Toys for Tots  and Home Health and Hospice Care. We are contributors to many local chapters of groups such as The American Heart Association and Making Strides for Breast Cancer. We also make many contributions to numerous local organizations in which our staff and customers have a personal interest.

In addition to our local work, Alapage has made a commitment to reach out on a global scale and annually sponsors a young Ethiopian boy through Wide Horizons For Children.


Contact Info

Should you need to contact us, please contact us at our store during our store hours:

Phone: 603-622-0550
Fax: 603-625-5601
Email:   alapageboutique@yahoo.com


Store Hours (Eastern Standard Time):  

Monday: 10am-6pm
Tuesday: 10am-6pm
Wednesday: 1
Thursday: 10am-7pm     
Friday: 10am-6pm
Saturday: 10am-6pm
Sunday: Noon-5pm

** Please note that our store hours are subject to change. We may be closed on national holidays. We may also open late or close early due to hazardous driving weather conditions. We usually have Extended Holiday Hours beginning in mid-December. Please visit the "Store News" Blog on our Website for up-to-date information.   

Returns and correspondence may be sent to our store at the following address: 

25 South River Road, #301
Bedford, NH  03110

If you are in the southern New Hampshire area, we would love for you to stop by our store and see everything we have to offer!